We'd like to give a quick THANK YOU to everyone who made it out to our AUSAM VR party! We had a great time, as always, meeting new friends and learning more about how VR is currently impacting the advertising world.
Our Board Member Lana McGilvray and her colleagues over at Blast PR have written up a great summary and allowed us to repost here. Be sure to take a look at the new AUSAM photo gallery for more pics and hope to see you at our April measurement panel!
On February 2, Blast Principal Lana McGilvray joined Drawbridge’s Kara Feldman and other freshly minted board members of Austin’s new digital marketing association, AUSAM, to welcome over 100 members of the city’s thriving marketing, technology and media community at Dropbox’s Austin headquarters on Congress Avenue. Attendees included executives from Centro, Blast PR, Drawbridge, Dropbox, Federated Media, GSD&M, KSM, McGarrah Jessee, Pandora, Pentagram and Quantcast. Dropbox and Federated Media were also sponsors of the evening’s talk and networking.
The second event of this year’s AUSAM schedule was a Virtual Reality Party that featured a gregarious and entertaining talk by Chocolate Milk and Donuts' CEO and founder, Ricky Holm. Ricky led a discussion around the intersection of VR and advertising and immersed attendees by providing opportunities to alter their reality at fitting tables set up onsite.
AUSAM is a collective of Austin’s digital, video, social, search and programmatic media and marketing professionals. AUSAM (Austin Advanced Media) is a place where the local Digital Marketing and Media industry comes together, creates opportunities to develop professionally and pushes for the growth of Digital Marketing in Austin.
Our next event will focus on cross-channel attribution and the date will be announced soon. Here’s a recent blog on the subject to get you in the mood! And check out more photos from the event below…