Well another Advertising Week has come and gone and this year there was no shortage of competing programming. There was MIXX, SM2, MMS, OMMA and millions of other events like the Girl's Lounge dinner and the MediaLink event at the Whitney.
Adweek content this year was probably the best of the past six years we've been attending. It was wonderful to find a classically technology, data and feature-obsessed crowd get back to basics. Common themes this year focused on measurement, brand storytelling, better understanding consumers and engaging with them on their terms (AKA how do we stop ad blocking) and of course: video, video, video!
The great thing is you can stream EVERY PANEL from adweek at your leisure. Our suggestions below. Happy binging!
- Digital Advertising for the Post-Website Social Era - fantastic discussion on emerging mobile marketing and messaging opportunities
- Winning that Elusive Human Connection Across Devices - Scott Hagedorn took the audience to school on what consumers really think about your ads, how to reach them, and how to market for the future
- Rethink Measurement for Growth - love 'em or hate 'em, Google knows how to tell a story (mainly why they are the world's #1 destination for marketing)
- Breaking Down Measurement Barriers - Scott Hagedorn strikes again! Wonderfully well-rounded panel on measurement
- Measuring Up - Yes, another measurement panel. However, this was from the "classic" school of our broadcast brethren. This panel was great as the focus on doing actual research in a mathematically sound and statistically relevant way had us screaming "AMEN!" in the audience
- Branding Without Boundaries - it's always refreshing to hear Global CMOs talk about why they don't really give a shit about your algorithm
- Building a Brand in a Mobile-First World - this panel wasn't even great, but Drew Barrymore is everything
- From Hack to Indispensable: Long Live Header Bidding - FINALLY a panel about the use of Header Bidding beyond "increasing yield"
- The Next Multibillion Opp: Marketing in Messaging - another good panel on using mobile beyond banners and how to build great messaging brand programs
- Ask the CMOs: Is the AOR DOA? - although we didn't make it to this one (rush hour traffic on the Van Buren is not a joke, folks) - it's on our to-do list